Author Archives: OTS Web

Multi-channel Funnels: Customer Journey to Conversion

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In our article about the four stages of customer journey to purchase, we saw how the purchase cycle has become complex. In this article we explore different Multi Channel Funnels reports in Google Analytics that can help us understand, quantify and visualise how your different marketing channels affect customers’ decisions. Continue reading “Multi-channel Funnels: Customer Journey to Conversion” »