Your SEO campaign is surely attracting a lot of traffic to the website but how do you know if you are getting engagement that you want on the website? Let’s look into Web Analytics and see how it can help every SEO expert to adjust your campaign and hit the right traffic for your business.
Before we buy anything online, we often want to check different places to make sure that we are buying the right item at the right (lowest) price. The journey to purchase has become complex. Customers have access to multiple sources of information on multiple “screens” that influence their purchasing decisions. Continue reading “Know your consumer journey to purchase” »
Smartphone app or mobile website? This question comes up frequently and there are as many answers as there are situations in favor of either option. Continue reading “Should your company get a smartphone app or a mobile website?” »
In our article about the four stages of customer journey to purchase, we saw how the purchase cycle has become complex. In this article we explore different Multi Channel Funnels reports in Google Analytics that can help us understand, quantify and visualise how your different marketing channels affect customers’ decisions. Continue reading “Multi-channel Funnels: Customer Journey to Conversion” »